A Legendary Podcast NFT Returns to the Spotlight

Crypto Twitter is buzzing after Coinbase purchased the “UPONLY” NFT from Cobie, the co-host of the legendary UpOnly podcast, for 25 million USDC.

The transaction is more than a massive NFT deal. It marks a symbolic moment for crypto culture itself.

The UpOnly podcast, hosted by Cobie and Ledger, became one of the defining media voices of the bull market. Known for its humor, deep insights, and high-profile guests, the show captured the optimism of the crypto boom before its FTX sponsorship ended abruptly during the exchange’s collapse in 2022.

A Cultural Artifact Reclaimed

The “UPONLY” NFT represents more than digital art. It stands as a symbol of an era when crypto culture was creative, chaotic, and full of belief in endless growth.

By purchasing it, Coinbase effectively reclaims a historic piece of Web3 culture that once embodied the heart of crypto’s storytelling.

Many in the community see this move as Coinbase showing support for the original builders and voices that shaped the space.

It reflects a desire to restore confidence in crypto media and culture after years of market setbacks and public distrust.

Community Reaction

Crypto Twitter reacted with enthusiasm and nostalgia.

Long-time followers of the UpOnly podcast described the sale as “a full-circle moment,” bringing recognition back to the creators who helped define early-cycle crypto identity.

Some see Coinbase’s purchase as a strategic cultural investment.

By connecting with crypto’s roots, the exchange strengthens its image among long-time users while signaling that NFTs still hold value beyond speculation.

Why It Matters

For more than a year, the NFT market has struggled to recover.

This sale reframes NFTs as digital collectibles of cultural significance, not just speculative assets.

It also reinforces the idea that long-term value in NFTs can come from storytelling, history, and emotional connection rather than hype alone.

Outlook

Whether this sparks a broader NFT recovery remains uncertain.

But Coinbase’s 25 million dollar purchase of the UpOnly NFT shows that authentic crypto culture still matters.

It reminds the community that creativity, identity, and shared history continue to define the evolution of Web3.