A record-setting domain acquisition

Kris Marszalek, founder and chief executive of Crypto.com, has purchased the domain AI.com in a deal valued at approximately $70 million. The transaction is believed to be the largest publicly disclosed domain name sale in history.

The acquisition places one of the most valuable internet addresses under the control of a crypto industry veteran at a time when artificial intelligence is dominating global technology narratives.

From crypto branding to AI ambitions

Marszalek is no stranger to large-scale branding bets. Crypto.com has previously invested heavily in sponsorships and global advertising campaigns to establish its name beyond the crypto sector.

The purchase of AI.com suggests a similar strategy, this time centered on artificial intelligence. Rather than building quietly, the project is being positioned with maximum visibility from day one.

Super Bowl launch draws massive attention

The AI.com project was teased during a Super Bowl advertisement, instantly driving a surge of traffic to the site. The sudden influx briefly overwhelmed the platform, temporarily making it inaccessible.

While the disruption was short-lived, it demonstrated the level of public interest generated by the combination of a premium domain name and one of the world’s largest advertising stages.

Focus on autonomous AI agents

The platform behind AI.com is expected to center on autonomous AI agents designed to perform tasks on behalf of users. While full product details have not yet been released, the concept aligns with growing interest in consumer-facing AI tools that automate digital workflows.

Marszalek’s move places him among a growing group of tech leaders betting that AI agents will become a mainstream interface for interacting with software and online services.

Why the domain matters

Premium domains like AI.com offer instant credibility, memorability, and global reach. In an increasingly crowded AI market, owning a category-defining name provides a branding advantage that few competitors can replicate.

The scale of the investment suggests a long-term vision rather than a speculative flip.

A bold bet at the intersection of crypto and AI

The deal highlights how crypto wealth is increasingly being redeployed into adjacent technology sectors. It also reflects how branding and attention remain critical weapons in competitive tech markets.

Whether AI.com becomes a lasting platform or a high-profile experiment will depend on execution, but the acquisition itself has already reshaped expectations for the value of digital real estate.