Institutional Bitcoin Adoption Expands in Europe

Dutch digital asset firm Amdax has raised 30 million euros to fund the launch of its new AMBTS Bitcoin Treasury Service, a platform designed to help European companies manage Bitcoin holdings as part of their corporate reserves.

The announcement, reported today by Reuters, marks another step toward mainstream adoption of Bitcoin by institutional and corporate investors in Europe.

According to Amdax, the service allows businesses to buy, store, and report Bitcoin holdings under full EU compliance, giving treasurers a regulated framework to diversify cash reserves into digital assets.

About the AMBTS Initiative

The new platform, AMBTS, aims to make Bitcoin treasury management as simple and compliant as traditional cash or gold reserves.

It includes custody through licensed partners, advanced reporting tools, and integration with Dutch and EU financial regulations.

Amdax said the goal is to give European businesses an alternative to holding all liquidity in euros, particularly in times of persistent inflation and negative real yields.

Who Backed the Funding

The 30 million euro raise was led by several private European investors, including family offices and fintech venture funds.

Amdax confirmed that the funds will be used to scale operations, expand across the Benelux region, and strengthen compliance infrastructure to meet upcoming MiCA regulations.

Why It Matters

Institutional adoption of Bitcoin in Europe has accelerated in recent months following the rollout of EU-wide crypto frameworks.

By offering a fully compliant service, Amdax positions itself as a bridge between traditional treasury operations and the crypto economy.

Experts believe that if more European companies follow this model, Bitcoin could become a standard component of balance sheets within five years.

The Bigger Picture

With both U.S. ETFs and European treasury vehicles now driving inflows into Bitcoin, the digital asset’s role in global finance continues to expand.

For Amdax, the timing is strategic. As Bitcoin hits new all-time highs, demand for regulated entry points is at record levels.