A New Move From a Big Name

Fanatics, best known for sports apparel and collectibles, is taking a bold step into prediction markets. The company has rolled out Fanatics Markets, a platform where people can trade outcomes tied to sports, politics and broader real world events.

It’s already active in 10 U.S. states, giving the company a strong starting footprint in a fast growing space.

What the App Offers Today

The platform focuses on simple, low friction trading. Users can buy and sell positions on questions linked to sports results, policy decisions, elections and entertainment.

The idea is to make event trading feel as straightforward as betting on a match or checking game stats.

A few things stand out:

• Fast onboarding

• A clean interface that feels familiar to Fanatics customers

• Markets that settle quickly

• A broad mix of sports and non sports topics

It’s designed to appeal to fans who already follow sports closely but want a new way to express their predictions.

Expansion Plans for 2026

Fanatics has already shared a roadmap for what comes next.

By 2026, the app aims to add:

• Crypto linked markets

• IPO related prediction markets

• More financial and macro themed questions

These additions would push the platform beyond traditional sports and political predictions and move it toward the territory that crypto native prediction platforms have been exploring for years.

Why Fanatics Is Doing This

The company sees a shift in how younger audiences think about markets. People are engaging with events through trading rather than passive viewing. Prediction markets also fit naturally with Fanatics’ sports focused brand, while giving the company a way to enter the broader world of regulated interactive finance.

A Sign of Where the Industry Is Going

Fanatics’ entry adds legitimacy to event trading in the United States. With major consumer brands now stepping in, the space is likely to grow faster as regulators, investors and mainstream users become more comfortable with these products.

The move also signals that prediction markets may soon become a standard layer of the sports and entertainment ecosystem, especially as technology makes trading small, opinion driven positions easier.