U.S. Exchange Expands Down Under

Gemini, the U.S.-based cryptocurrency exchange founded by Cameron and Tyler Winklevoss, has officially launched its Australian operations, signaling a growing focus on the Asia-Pacific region as global demand for regulated crypto services continues to rise.

According to Reuters, the new Australian branch will offer both retail and institutional trading services, including spot crypto trading, custody solutions, and compliance support aligned with Australian financial regulations.

The move comes as crypto adoption in Australia accelerates, with increasing demand for local, fully regulated platforms following recent market volatility.

Why Australia

Australia has emerged as one of the most crypto-active countries in the world, with high retail participation and a supportive fintech environment.

The launch of Gemini’s Australian arm positions the exchange to compete with regional players such as Independent Reserve, Swyftx, and Coinbase Australia.

Gemini said the expansion is part of a broader global strategy to provide secure, transparent access to digital assets in jurisdictions with clear regulatory frameworks.

Regulatory Context

The Australian government has recently pushed for tighter oversight of digital asset exchanges, introducing new licensing and custody requirements under the Treasury’s Digital Asset Platform bill.

By obtaining a local registration and adhering to the same standards as traditional financial institutions, Gemini aims to attract both everyday traders and corporate clients seeking compliant exposure to crypto assets.

Industry Impact

Analysts note that Gemini’s entry into the Australian market could strengthen institutional trust and drive further adoption of regulated crypto infrastructure across the region.

The expansion also demonstrates renewed momentum for U.S. exchanges to diversify internationally amid ongoing regulatory challenges at home.

Outlook

With this move, Gemini joins a growing list of exchanges targeting Asia-Pacific as the next major growth hub for crypto trading and custody.

The company plans to gradually roll out additional services, including derivatives and staking, as local regulations evolve.