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MicroStrategy's Bitcoin Buying Spree Continues as Price Tops $100,000

The Block Whisperer

January 8, 2025 at 4:25 PMby The Block Whisperer

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MicroStrategy, led by Michael Saylor, has amassed 447,470 Bitcoin at $62,503 avg price, with plans to raise $2B for more. Their strategy reshapes markets but carries high risk.

MicroStrategy's Bitcoin Buying Spree Continues as Price Tops $100,000
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Michael Saylor and MicroStrategy aren't slowing down. As Bitcoin crossed the $100,000 mark this week, the software company-turned-Bitcoin-powerhouse announced another massive purchase: 1,070 Bitcoin for $101 million, averaging $94,004 per coin.

Timing is Everything

That discount to the market price could make all the difference. This marks MicroStrategy’s ninth straight week of buying Bitcoin. Michael has been buying every week since Trump was elected. Perhaps he’s expecting more pro-crypto regulation like everyone else in our industry.

MicroStrategy now holds a staggering 447,470 Bitcoin, which they scored at an average price of $62,503. That means that, while only paper profit, Saylor’s firm is still up $16.5 billion on its bit Bitcoin bet. 

But that’s apparently not enough. Saylor is hungry for more, and MicroStrategy recently unveiled plans to raise another $2 billion via a preferred stock offering. They’re calling it their “21/21” plan – a three-year roadmap to raise $21 billion for even more Bitcoin… there’s something magical about that 21 number, given Bitcoin’s 21 million total supply. 

The market agrees that this is a solid plan. MicroStrategy’s stock popped 6% on the news after already being up 470% on the year. We can see why. The firm’s Bitcoin holders yielded 48% last quarter and are up 74.3% for the entire year. That’s some attractive math.

The best part for Bitcoin lovers like us? MicroStrategy, famished for ever more Bitcoin, is starting to have a tangible impact on the market. Every time they buy, they’re basically removing thousands of Bitcoins from circulation, locking them in a digital vault that the dragon Michael Saylor can sit atop.  With a total supply of 21 million, 450,000 Bitcoin sealed away under Saylor’s grasp is no small amount – it’s bound to impact the supply/demand dynamics in the spot market. 

However, while Bitcoin aficionados celebrate, MicroStrategy and Saylor are playing a real gamble. They’re carrying $7.274 in debt, and while that may pale in comparison to the US debt addition, it’s still a massively leveraged bet on the future of a still-young, somewhat speculative digital asset. Some analysts call the company a “Bitcoin Acquisition Vehicle” rather than a business intelligence firm. 

Whatever you call it, MicroStrategy’s impact on Bitcoin will only grow from here. It consistently buys Bitcoin, plans to raise even more money to buy even more Bitcoin, and has rebranded itself as BTC's corporate champion. When it makes moves, the market pays attention.

So far, so good, but… what if the strategy goes wrong? Should the Bitcoin price ever turn against them, it could spell disaster for the asset. So much Bitcoin concentrated in the hands of one company, if ever forced to sell, could mean a bear market like we’ve never seen before. 

Thankfully, for now, that’s just a thought exercise. With Saylor at the helm, it seems the only acceptable answer is to buy more. Selling might get you fired if you recommended it to him. As 2025 unfolds, we expect MicroStrategy to keep scooping up all the BTC it can as it reshapes the market. 

What started as an unorthodox treasury management strategy has evolved into one of history's most interesting corporate experiments – the first Bitcoin-centric corporation. Whatever ends up happening to all that Bitcoin in the end, MicroStrategy has already earned its place in financial history.

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