Retail Giant Steps Into Crypto Services

Walmart’s fintech arm OnePay is set to launch Bitcoin and Ethereum trading and custody features, powered by digital asset infrastructure provider ZeroHash. The move marks one of the largest retail-backed entries into the crypto space, bridging traditional shopping with digital finance.

OnePay, already used for payments and savings, will now allow users to buy, sell, and hold cryptocurrencies directly within the app. With millions of active customers and Walmart’s vast retail footprint, the addition of crypto trading could introduce digital assets to an entirely new demographic.

Why This Partnership Matters

This collaboration brings together two heavyweights in their respective fields. Walmart provides the scale and consumer trust, while ZeroHash delivers secure, compliant crypto infrastructure already integrated with fintechs like Stripe and MoonPay.

For Walmart, crypto access is a logical next step in its financial services expansion. The company has been exploring blockchain for supply chain tracking and payment efficiency, and OnePay’s crypto integration strengthens its long-term digital ecosystem strategy.

A Push Toward Mainstream Adoption

Retail adoption has long been seen as the missing link for widespread crypto usage. By embedding trading features into a mass-market financial app, OnePay could make digital asset exposure as easy as buying groceries.

If successful, this integration could pressure other retail giants to follow suit, creating a competitive push for consumer-friendly crypto services across major loyalty and payment apps.

Regulatory and Market Outlook

ZeroHash ensures compliance through full regulatory licensing in the U.S., which is crucial as crypto oversight tightens. The partnership signals a growing trend: major corporations prefer to rely on regulated infrastructure providers rather than build crypto systems internally.

Looking Ahead

As OnePay rolls out its crypto features, millions of Walmart customers will gain direct access to Bitcoin and Ethereum within a familiar, trusted environment. It’s another sign that the line between retail finance and digital assets is quickly disappearing - and that crypto is no longer niche, but part of everyday commerce.